Three Alternative Colours For High Summer 2013

Three Alternative Colours For High Summer 2013

Introduction

Spring/summer is renowned for being the time of year where men become much more experimental with their colour choices. Free from the shackles of dreary weather and dark, long nights, the warm weather and beating sun provide the platform for us to demonstrate a wider and more vibrant palette.

Current industry influences back up this new, confident approach, with striking shades oforange and pink trending alongside neon and fluorescent hues. Even an old menswear favourite, blue, has been given a contemporary makeover for SS13, with the go-to shades coming in the form of vivid cobalt and aqua.

However, these colours are not suitable for every personal style or taste, and often alternative hues build a cult following under the radar; typically after appearing in multiple brand campaigns and on street style blogs around the world – such is the power of the internet these days.

With this in mind, we have identified three alternative colours you may want to consider as we transition into the high summer months this year…

1. Mint Green

Pastel hues are a perennial favourite during spring/summer. Subtler than their bold orange/pink/red/cobalt counterparts, light and dusty shades are, arguably, slightly more refined and wearable.

Mint green has built a strong presence within the industry for SS13, appearing in campaigns from high street giants like H&M and Next as well as designer brands such as HE By Mango and Ted Baker. Perfect for those men in search of a summer-appropriate colour that retains a sense of masculinity (thanks to its green base tone), it complements other classic neutral shades like navy, khaki and brown wonderfully.

Lookbook Inspiration

2. Lilac

Another pastel hue, lilac has violet base tones – although many men would just describe it as a shade of purple. A manlier take on this season’s big pink colour trend, the majority would probably be more comfortable wearing lilac.

It is a colour that shows great confidence in both your style and your masculinity; a powerful combination, especially to the opposite sex. Seen in lookbooks from the likes of Pal Zieri, Ramsey and Ami, lilac is slowly building a cult following for 2013.

Lookbook Inspiration

3. Yellow

Does any other colour represent the high summer season better than yellow? We say no. Yellow is an undeniably striking, statement hue that many wouldn’t even consider outside of the spring/summer season.

Coming in everything from mustard shades to pale, pastel variations, retailers often turn to yellow when looking to differentiate their spring collections from high summer lines.

Seen in recent campaigns from Jaeger and Massimo Dutti to Mango and Zara, yellow looks set to stamp its mark on SS13.

Lookbook Inspiration

Final Word

So there you have a quick guide to three alternative colours you should be considering for high summer 2013.

Although they weren’t directly advocated by high fashion houses during the global SS13 fashion weeks, retailers and the streets have pushed these hues into the limelight and made them a legitimate option for those men looking to separate themselves from the crowd.

Now we want to hear what you think:

• Would you ever consider any of these colours?
• What key pieces do you already own?
• Will you be adding any of these colours to your wardrobe this year?
• What is your alternative colour suggestion for high summer 2013?

Let us know in the comments section below…