Men’s Sports Luxe Fashion Trend

The Sports Luxe Trend

As the impressive and unprecedentedly successful 2012 Olympics ties its last ribbon, a battle for gold took place behind the scenes. Stella McCartney, Ralph Lauren and Giorgio Armani showcased their creations on a new type of catwalk. Just like the best professionals in sport, fashion too is always preparing ahead of time with a goal in mind, but never before has sportswear been dissolved and revived in such a fusion of performance and style.
Traditionally, and somewhat understandably, sportswear is associated with leisure and a casual approach to dressing. However, this Olympics and last summer’s SS12 catwalks have made a conscious effort to reverse this preconceived and archaic assumption. In fact, Dirk Bikkemberg even presented his couture collection based wholly on sport outfits whilst other designers, such as Christopher Shannon and Calvin Klein, interlaced their collections with their own interpretations of luxury sportswear.